Question

Why is the role of customer service and relationships particularly crucial in the insurance industry?

a.

Insurance products are more expensive than other products

b.

Insurance customers are more demanding

c.

Insurance policies are more complex and require better service

d.

Insurance is based on a promise and not a tangible product

Answer: (d).Insurance is based on a promise and not a tangible product Explanation:The role of customer service and relationships is far more critical in the case of insurance than in other products because insurance is based on a promise and not a tangible product.

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Q. Why is the role of customer service and relationships particularly crucial in the insurance industry?

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