Question

What is the "Customer Journey"?

a.

The path customers take to the insurance office

b.

A process of searching for prospective customers

c.

The experiences customers go through from initial contact to claim settlement

d.

The stages involved in the insurance sales process

Posted under IC38 Life Insurance Agent Exam

Answer: (c).The experiences customers go through from initial contact to claim settlement Explanation:The "Customer Journey" refers to the experiences customers go through from initial contact to claim settlement.

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Q. What is the "Customer Journey"?
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