Question

Why is a complaint considered a "moment of truth" in the customer relationship?

a.

It signifies the end of the customer-agent relationship

b.

It is the moment when customers express dissatisfaction

c.

It offers an opportunity to clarify the situation and improve customer loyalty

d.

It leads to immediate policy cancellation

Answer: (c).It offers an opportunity to clarify the situation and improve customer loyalty Explanation:A complaint as a "moment of truth" because it provides an opportunity to clarify the situation and improve customer loyalty.

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Q. Why is a complaint considered a "moment of truth" in the customer relationship?

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