Managing Marketing Information MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Managing Marketing Information, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Managing Marketing Information MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Managing Marketing Information mcq questions that explore various aspects of Managing Marketing Information problems. Each MCQ is crafted to challenge your understanding of Managing Marketing Information principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Managing Marketing Information MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Managing Marketing Information. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Managing Marketing Information knowledge to the test? Let's get started with our carefully curated MCQs!

Managing Marketing Information MCQs | Page 17 of 21

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Q161.
The 'sales information systems' and 'customer data bases' are the part of company's
Discuss
Answer: (d).internal record
Q162.
The potential number of buyers multiply average quantity show the
Discuss
Answer: (c).total market potential
Q163.
The budget which is set slight lower than the sales forecast is classified as
Discuss
Answer: (c).sales budget
Q164.
The total number of products that will be bought by defined set of customers for specific area is called
Discuss
Answer: (a).market demand
Q165.
The sales limit is expected because of increase in the marketing effort as compared to competitors is called as
Discuss
Answer: (a).Company sales potential
Q166.
In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be
Discuss
Answer: (a).demographic environment analysis
Q167.
The combination consists average past sales and most recent sales are
Discuss
Answer: (a).exponential smoothing
Q168.
The market consists on the set of customers, for which the company wants to pursue its business is called
Discuss
Answer: (c).target market
Q169.
The comparison of potential and current market share yields
Discuss
Answer: (a).share penetration index
Q170.
Motivating retailers and collection of intelligence by hiring external experts are the part of
Discuss
Answer: (c).marketing intelligence system