Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 18 of 32

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Q171.
The most geographically concentrated buyer is the part of
Discuss
Answer: (a).business markets
Q172.
The business buyers convert all the benefits and costs into
Discuss
Answer: (b).monetary terms
Q173.
The cost reduction approach states that product components can be redesigned without affecting performance is classified as
Discuss
Answer: (a).product value analysis
Q174.
An impel action by strong internal stimulus is being classified as
Discuss
Answer: (d).drive
Q175.
The strategy to integrate larger gains with smaller losses involved
Discuss
Answer: (b).cancellation principle
Q176.
A person, who offers informal reviews or advice about specific category is called as
Discuss
Answer: (c).opinion leader
Q177.
An unlimited and permanent repository of useful information is classified as
Discuss
Answer: (c).long term memory
Q178.
The consumer's seek, for the answer of 'how we like to view ourselves' is a concept named by
Discuss
Answer: (c).ideal self-concept
Q179.
The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as
Discuss
Answer: (a).discrimination
Q180.
According to expectancy model, the redesigning of the whole product is classified as
Discuss
Answer: (b).real positioning