Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

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Introduction to Marketing MCQs | Page 22 of 32

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Q211.
The cereal brand converted low involvement into high involvement by introducing it healthy is classified as

a.

adding an important feature

b.

triggering emotions to personal values

c.

linking product to engaging issue

d.

linking product to personal situation

Discuss
Answer: (b).triggering emotions to personal values
Q212.
The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as

a.

peripheral heuristic

b.

anchoring heuristic

c.

geographical heuristic

d.

adjusting heuristic

Discuss
Answer: (b).anchoring heuristic
Q213.
The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of

a.

internal factors

b.

external factors

c.

social classes

d.

economic variables

Discuss
Answer: (c).social classes
Q214.
The celebrity endorsements and objects that bring positive feeling in attitude formation of customer's is classified in

a.

central cues

b.

value cues

c.

peripheral cues

d.

value route

Discuss
Answer: (c).peripheral cues
Q215.
The first step in buying, decision process is to

a.

recognize problem

b.

search of information

c.

deciding information sources

d.

problem analysis

Discuss
Answer: (a).recognize problem
Q216.
The basic determinant of any customer's buying behavior is classified as

a.

culture

b.

relatives

c.

supply by company

d.

demand by others

Discuss
Answer: (a).culture
Q217.
The consumers who seek the answer of 'how we see ourselves' is a concept named

a.

ideal self-concept

b.

actual self-concept

c.

self-concept

d.

self-monitors

Discuss
Answer: (b).actual self-concept
Q218.
The complete set of stored information and information strength is classified as

a.

associative network memory model

b.

distributive network memory model

c.

classified network memory model

d.

representative network memory model

Discuss
Answer: (a).associative network memory model
Q219.
The influential model of attitude change and attitude formation is

a.

elaboration likelihood model

b.

value likelihood model

c.

expectancy elaboration model

d.

value elaboration model

Discuss
Answer: (a).elaboration likelihood model
Q220.
The customers who loss averse tend to underweight the

a.

integrate probabilities

b.

segregate probabilities

c.

high probabilities

d.

low probabilities

Discuss
Answer: (c).high probabilities
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