Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 24 of 32

Q231.
The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as
Discuss
Answer: (a).linking product to engaging issue
Q232.
The failure of product that increases the likelihood of customer's purchasing products with warranty is an example of
Discuss
Answer: (c).availability heuristic
Q233.
The information acquired from family friends and acquaintances is classified as
Discuss
Answer: (c).personal sources
Q234.
The way in which consumer's categorize and record financial outcomes of the market offering is classified as
Discuss
Answer: (c).mental accounting
Q235.
The type of product failure can cause any embarrassment in front of family and friends is classified as
Discuss
Answer: (a).social risk
Q236.
The comparison of products benefits with all other market offerings is classified as
Discuss
Answer: (b).evaluation of substitutes
Q237.
The consumer's buying behavior is largely influenced by
Discuss
Answer: (d).all of the above
Q238.
The person's specific traits that can be attributed to any brand are classified as
Discuss
Answer: (a).brand personality
Q239.
The limited and temporary repository of useful information is classified as
Discuss
Answer: (b).short term memory
Q240.
The convenient products and services are mostly served to the customers who are
Discuss
Answer: (d).Both b and c