Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 24 of 32

Discover more Topics under Marketing and Marketing Management

Q231.
The Herzberg's theory is based on two factors those are

a.

satisfiers and dissatisfies

b.

formal and informal

c.

regular and irregulars

d.

all of the above

Discuss
Answer: (a).satisfiers and dissatisfies
Q232.
The consumers who are sensitive in the matter how other see us is classified in the concept of

a.

self-concept

b.

self-monitors

c.

ideal self-concept

d.

actual self-concept

Discuss
Answer: (b).self-monitors
Q233.
The fear that product will not perform up to the expectations is classified as

a.

physical risk

b.

functional risk

c.

financial risk

d.

social risk

Discuss
Answer: (b).functional risk
Q234.
The process about how the individual customer come to know about the market offering, is classified as

a.

total set of brands

b.

brands awareness

c.

consideration set

d.

availability set

Discuss
Answer: (b).brands awareness
Q235.
The portion of consumers, who tend to buy more products with lower costs are best classified as

a.

time constrained

b.

money constrained

c.

availability constrained

d.

geographical constrained

Discuss
Answer: (b).money constrained
Q236.
When customers evaluate more than one positive dimension separately, it is classified as

a.

segregate loss

b.

segregate gains

c.

integrate gains

d.

integrate loss

Discuss
Answer: (b).segregate gains
Q237.
The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as

a.

linking product to engaging issue

b.

linking product to personal situation

c.

triggering emotions to personal values

d.

adding an important feature

Discuss
Answer: (a).linking product to engaging issue
Q238.
The failure of product that increases the likelihood of customer's purchasing products with warranty is an example of

a.

anchoring heuristic

b.

adjusting heuristic

c.

availability heuristic

d.

geographical heuristic

Discuss
Answer: (c).availability heuristic
Q239.
The information acquired from family friends and acquaintances is classified as

a.

public sources

b.

media sources

c.

personal sources

d.

commercial sources

Discuss
Answer: (c).personal sources
Q240.
The way in which consumer's categorize and record financial outcomes of the market offering is classified as

a.

critical accounting

b.

decision accounting

c.

mental accounting

d.

geographical accounting

Discuss
Answer: (c).mental accounting
Page 24 of 32