Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 26 of 32

Q251.
The sales frequency of product represents the
Discuss
Answer: (a).product consumption rate
Q252.
The perceptual process in which customers notice price deviation as stimulus is classified as
Discuss
Answer: (c).selective attention
Q253.
The minor stimuli that determines when and where customer responds is classified as
Discuss
Answer: (d).cues
Q254.
The perceptual process in which the potential customers relate ads to their customer needs is classified as
Discuss
Answer: (a).selective attention
Q255.
The General Electric converted, the low involvement into high involvement by introducing "Soft White" versions is classified as
Discuss
Answer: (c).adding an important feature
Q256.
In marketing management, when a need arises to sufficient intensity level, it becomes
Discuss
Answer: (c).motive
Q257.
The intensity of negative attitude and motivation, to comply which are the dependents of
Discuss
Answer: (a).attitudes of others
Q258.
The process of allocation capacity for some environmental stimulation is called
Discuss
Answer: (b).selective attention
Q259.
The degree of perceived risk varies with
Discuss
Answer: (d).all of the above
Q260.
The consumer's seek about the answer of 'how we think others see us' is a concept named as a
Discuss
Answer: (c).self-concept