Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 23 of 32

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Q221.
The form of human society 'social stratification' is classified as
Discuss
Answer: (a).social classes
Q222.
The product failure that cause opportunity cost of finding other market offering is classified as
Discuss
Answer: (a).time risk
Q223.
According to expectancy model, the process of altering beliefs about the brand is classified as
Discuss
Answer: (c).psychological repositioning
Q224.
The area's specific subculture and social class is classified as
Discuss
Answer: (d).cultural factors
Q225.
The information is collected from consumer rating organizations and mass media is classified as
Discuss
Answer: (a).public sources
Q226.
When more and more extrinsic factors play role in the buying decision, the customer most probably follow
Discuss
Answer: (a).peripheral route
Q227.
The change in attitude based on customer's association to brands is classified as
Discuss
Answer: (d).peripheral route
Q228.
To reduce the attributes uncertainty, the customer's try to find the products with
Discuss
Answer: (c).warranties
Q229.
All the brand's related thoughts, images, experiences and attitudes towards a particular brand is classified as
Discuss
Answer: (d).brand associations
Q230.
The family, friends, coworkers and neighbors are classified as
Discuss
Answer: (a).membership groups