Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 23 of 32

Q221.
The change in attitude based on customer's association to brands is classified as
Discuss
Answer: (d).peripheral route
Q222.
To reduce the attributes uncertainty, the customer's try to find the products with
Discuss
Answer: (c).warranties
Q223.
All the brand's related thoughts, images, experiences and attitudes towards a particular brand is classified as
Discuss
Answer: (d).brand associations
Q224.
The family, friends, coworkers and neighbors are classified as
Discuss
Answer: (a).membership groups
Q225.
The Herzberg's theory is based on two factors those are
Discuss
Answer: (a).satisfiers and dissatisfies
Q226.
The consumers who are sensitive in the matter how other see us is classified in the concept of
Discuss
Answer: (b).self-monitors
Q227.
The fear that product will not perform up to the expectations is classified as
Discuss
Answer: (b).functional risk
Q228.
The process about how the individual customer come to know about the market offering, is classified as
Discuss
Answer: (b).brands awareness
Q229.
The portion of consumers, who tend to buy more products with lower costs are best classified as
Discuss
Answer: (b).money constrained
Q230.
When customers evaluate more than one positive dimension separately, it is classified as
Discuss
Answer: (b).segregate gains