Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 21 of 32

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Q201.
The customers who loss averse tend to underweight the
Discuss
Answer: (c).high probabilities
Q202.
The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as
Discuss
Answer: (a).prospect theory
Q203.
The needs that arise from physiological states such as hunger and thirst are classified as
Discuss
Answer: (a).basic need
Q204.
The perceptual process in which customer's remember good points about brand as compared to competing brand is
Discuss
Answer: (d).selective retention
Q205.
The process through which we organize, select and compile information to create meaningful picture is classified as
Discuss
Answer: (b).perception
Q206.
When the product is risky it can affect the well-being of buyer mentally and is classified as
Discuss
Answer: (b).psychological risk
Q207.
When the customer chooses the brands on its own perception for important attributes, it is classified as
Discuss
Answer: (d).lexicographic heuristics
Q208.
The marketer's must work hard in the marketing type of
Discuss
Answer: (d).selective attention
Q209.
The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as
Discuss
Answer: (a).competitive de-positioning
Q210.
The tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as
Discuss
Answer: (b).selective distortion