Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

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Introduction to Marketing MCQs | Page 27 of 32

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Q261.
The model that explains how customers make decisions in high involvement and low involvement is explained in

a.

expectancy elaboration model

b.

value elaboration model

c.

elaboration likelihood model

d.

value likelihood model

Discuss
Answer: (c).elaboration likelihood model
Q262.
The belief system that helps in shaping attitudes and behaviors is classified as

a.

core consumer behavior

b.

core values

c.

multitasking

d.

time constrained

Discuss
Answer: (b).core values
Q263.
When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as

a.

lexicographic heuristics

b.

eliminating heuristic

c.

heuristics

d.

conjunctive heuristic

Discuss
Answer: (d).conjunctive heuristic
Q264.
The religious groups and trade-union groups are best classified in

a.

primary groups

b.

secondary groups

c.

membership groups

d.

transaction groups

Discuss
Answer: (b).secondary groups
Q265.
The needs that arise from psychological states such as need of belonging are classified as

a.

psychogenic

b.

biogenic

c.

formal needs

d.

monitored needs

Discuss
Answer: (a).psychogenic
Q266.
In the buying process, the group that have indirect impact on consumers is classified as

a.

primary groups

b.

secondary groups

c.

membership groups

d.

formal groups

Discuss
Answer: (b).secondary groups
Q267.
The strategy to segregate small amount of gains from large amount of loss includes

a.

cancellation principle

b.

segregate principle

c.

silver lining principle

d.

golden lining principle

Discuss
Answer: (c).silver lining principle
Q268.
The mean of persuasion in elaboration likelihood model is

a.

peripheral route

b.

elaboration route

c.

value route

d.

likelihood route

Discuss
Answer: (a).peripheral route
Q269.
The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow

a.

motivation route

b.

elaboration cue

c.

central route

d.

value route

Discuss
Answer: (c).central route
Q270.
The techniques such as sentence completion and word association are classified as

a.

projective techniques

b.

technical techniques

c.

classification techniques

d.

sampling techniques

Discuss
Answer: (a).projective techniques
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