Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 29 of 32

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Q281.
The mean of persuasion in elaboration likelihood model is
Discuss
Answer: (a).peripheral route
Q282.
The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow
Discuss
Answer: (c).central route
Q283.
The techniques such as sentence completion and word association are classified as
Discuss
Answer: (a).projective techniques
Q284.
The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as
Discuss
Answer: (a).expectancy value model
Q285.
The distinguishing psychological traits that lead to responses to environmental stimuli are classified as
Discuss
Answer: (a).personality
Q286.
A person's pattern of living and as expressed in activities and opinions is best classified as
Discuss
Answer: (c).lifestyle
Q287.
The use of mental shortcuts or use of thumb rules in buying products are classified as
Discuss
Answer: (a).heuristics
Q288.
The function of closeness between product's performance and product expectation is classified as
Discuss
Answer: (a).satisfaction
Q289.
The more intense the product's positivism, the customer is closer to us, then the customer can adjust
Discuss
Answer: (a).our product purchase intention
Q290.
The two-factor theory is proposed by
Discuss
Answer: (a).Frederick Herzberg