Introduction to Marketing MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Introduction to Marketing, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Introduction to Marketing MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Introduction to Marketing mcq questions that explore various aspects of Introduction to Marketing problems. Each MCQ is crafted to challenge your understanding of Introduction to Marketing principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Introduction to Marketing MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Introduction to Marketing. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Introduction to Marketing knowledge to the test? Let's get started with our carefully curated MCQs!

Introduction to Marketing MCQs | Page 29 of 32

Q281.
The motivation, learning and perception all are included in
Discuss
Answer: (a).psychological processes
Q282.
When the customers possess sufficient ability and motivation, they always follow
Discuss
Answer: (a).central route
Q283.
The process of tracing customer's motivation from instrumental to terminal ones is classified as
Discuss
Answer: (a).laddering
Q284.
The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as
Discuss
Answer: (d).linking product to personal situation
Q285.
The changes in behavior occur because of some experiences is classified as
Discuss
Answer: (c).learning
Q286.
The factors that influence the purchase decision and purchase intention are
Discuss
Answer: (d).Both a and b
Q287.
The criteria or standard of how marketing offering meet the initial demand is classified as
Discuss
Answer: (a).consideration set
Q288.
The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as
Discuss
Answer: (b).personal factors
Q289.
The 'expectancy value model' is classified as
Discuss
Answer: (a).compensatory model
Q290.
The process of where, when and how information gets into person's memory is called
Discuss
Answer: (a).memory encoding