Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 17 of 27

Q161.
An instrument for directing and coordinating the whole market effort is called as
Discuss
Answer: (a).marketing plan
Q162.
In hypercompetitive economy, a company can win only by tuning the
Discuss
Answer: (d).all of the above
Q163.
The analysis of opportunities and threats include
Discuss
Answer: (b).external environment
Q164.
The process of defining the business, shaping its scope and repositioning the brand entity is the part of
Discuss
Answer: (a).business realignment
Q165.
When a company agrees to promote product of other company it is classified as
Discuss
Answer: (c).promotional alliances
Q166.
When a firm offers logistical services for some other company's product, it is said to be
Discuss
Answer: (a).logistic alliance
Q167.
The assessment of growth opportunities is the part of
Discuss
Answer: (a).corporate planning
Q168.
The process of defining customer focuses on selling a product to existing market is called
Discuss
Answer: (a).target market definition
Q169.
For the planning of period, the development of specific goals is called
Discuss
Answer: (a).goal formulation
Q170.
The planning of target market and value proposition of firm is the part of
Discuss
Answer: (b).strategic marketing plan