Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 20 of 27

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Q191.
The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as
Discuss
Answer: (b).contract manufacturing
Q192.
The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as
Discuss
Answer: (c).dual adaptation
Q193.
The way of entering foreign markets by setting up foreign manufacturing facilities is classified as
Discuss
Answer: (a).direct investment
Q194.
If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as
Discuss
Answer: (a).mass marketing
Q195.
In market segmentation evaluation, the factors must be considered are
Discuss
Answer: (d).all of above
Q196.
In United States, Procter and Gamble sells six different detergent brands is an example of
Discuss
Answer: (b).segmented marketing
Q197.
The market which is segmented on the basis of 'readiness stage' is best classified as
Discuss
Answer: (d).behavioral segmentation
Q198.
The group of nations that are gathered to work for common goals in regulation of international level trade is called
Discuss
Answer: (b).economic community
Q199.
The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as
Discuss
Answer: (d).adapted global marketing
Q200.
The product strategy according to which product is marketed without any change in foreign market is classified as
Discuss
Answer: (b).straight product extension