Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 21 of 27

Q201.
The process of planning where to allocate the funds of business unit is the part of planning under
Discuss
Answer: (a).division level
Q202.
The planning of marketing tactics, merchandising and customer services is the part of
Discuss
Answer: (c).tactical marketing plan
Q203.
The phases in value creation sequence process does not include
Discuss
Answer: (d).making the superior product
Q204.
The 'value chain' identifies primary activities and
Discuss
Answer: (a).Four support activities
Q205.
The building of understanding, individual customer offerings and deeper relationships is the part of
Discuss
Answer: (c).customer relationship management
Q206.
In the value creation, 'providing the value' phase includes
Discuss
Answer: (d).Both a and b
Q207.
Activities in the value chain's support are included
Discuss
Answer: (d).all of the above
Q208.
The process of defining the focus of selling to potential market is called
Discuss
Answer: (a).strategic market definition
Discuss
Answer: (c).new products in current markets
Q210.
The second phase of value creation sequence is
Discuss
Answer: (a).providing the value