Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 24 of 27

Q231.
The role of people in buying decision consists of
Discuss
Answer: (d).all of the above
Q232.
The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as
Discuss
Answer: (c).customization
Q233.
The consumers who shift loyalty status from one brand to another are classified as
Discuss
Answer: (a).shifting loyal
Q234.
The consumers who remain loyal to two or three brands are classified as
Discuss
Answer: (a).split loyal
Q235.
The successful and goal oriented people who focus on family and career are classified as
Discuss
Answer: (c).achievers
Q236.
The set of segments which share some profitable similarities are classified as
Discuss
Answer: (c).super segments
Q237.
The split loyal can show the company's
Discuss
Answer: (b).competitor's brands
Q238.
The group of people with traditional values and like to buy brands they have already heard is classified as
Discuss
Answer: (b).traditionalist
Q239.
According to VALS framework, the consumer's dimension groups with lower resources does not include
Discuss
Answer: (b).survivors
Q240.
The step of creating storyboard of each segment for testing the profitability of each segment is classified as
Discuss
Answer: (a).acid test