Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 26 of 27

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Q251.
The VALS segmentation framework dimension 'consumer resources' is classified as
Discuss
Answer: (d).the vertical dimension
Q252.
When the firm concentrates on serving needs of any specific customer group, it is considered as
Discuss
Answer: (b).market specialization
Q253.
When any firm sells its market offering too many different market segments, it is classified as
Discuss
Answer: (a).product specialization
Q254.
The process of determining overall profitability of each segment on the basis of market growth and access is classified as
Discuss
Answer: (d).segment attractiveness
Q255.
The individual marketing is also called
Discuss
Answer: (d).all of the above
Q256.
The VALS segmentation main framework dimensions are
Discuss
Answer: (d).Both a and b
Q257.
The hard core loyal helps company to identify its product
Discuss
Answer: (a).strengths
Q258.
The consumers who are used to buy only brand all the time are classified as
Discuss
Answer: (b).hard-core loyal
Q259.
The grouping of customer's on the basis of similar needs in solving specific problem is considered as
Discuss
Answer: (b).need based segmentation
Q260.
The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as
Discuss
Answer: (d).Both a and c