Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 25 of 27

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Q241.
The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as
Discuss
Answer: (c).online marketing
Q242.
The suitable example of 'The Selling Concept' is
Discuss
Answer: (a).Insurance or blood donations
Q243.
In 'Butterflies' group, the customer needs and company's market offering has
Discuss
Answer: (a).Good fit
Q244.
The kind of online marketing domain which is initiated by business to target the business is classified as
Discuss
Answer: (d).business to business domain
Q245.
A company's future value of customer base is
Discuss
Answer: (b).Customer equity
Q246.
The grouping of customer's on the basis of similar needs in solving specific problem is considered as
Discuss
Answer: (b).need based segmentation
Q247.
The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as
Discuss
Answer: (d).Both a and c
Q248.
When all the customers have same preferences, the marketing strategy is classified as
Discuss
Answer: (a).mass marketing
Q249.
The effective segmentation criteria does not include
Discuss
Answer: (d).loyalty and switching patterns
Q250.
The 'outside in' perspective is another name of
Discuss
Answer: (c).The marketing concept