Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 18 of 27

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Q171.
In social class grouping, the white and blue collar workers with average pay can be classified as
Discuss
Answer: (c).middle class
Q172.
If product performance exceeds customer expectations, the customer is
Discuss
Answer: (c).delighted
Q173.
The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called
Discuss
Answer: (a).global firm
Q174.
The companies that targets market very narrowly is called
Discuss
Answer: (d).micromarketing
Q175.
Niche marketing helps more in
Discuss
Answer: (a).smaller firms
Q176.
The Toyota Corporation which produces several different brands of cars is an example of
Discuss
Answer: (b).segmented marketing
Q177.
The Royal Caribbean hotel chain which targets families and high energy couples is an example of
Discuss
Answer: (c).psychographic segmentation
Q178.
The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as
Discuss
Answer: (b).whole channel view
Q179.
The countries having industrial economic structure are
Discuss
Answer: (c).United States and Japan
Q180.
The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as
Discuss
Answer: (b).measureable segment